I talked quite a bit last year about how people find the LCM Systems load technology website, asking what words were used – did you search wireless or telemetry? did you go straight to Google or another online search engine?, maybe you went straight to an online directory? The answers were interesting and have given us some great guidelines on how you would like us to improve our marketing to help make your buying easier.
I have also been pondering whether we are missing a trick by not going to exhibitions. Do many people go to exhibitions these days? It does seem like a lot of hassle and expense, when you can show all the information on your website.
In the UK in 2011, there are a number of exhibitions where a company like ourselves will fit in very well. Tomorrow sees the opening of the Southern Manufacturing & Electronics Exhibition. The literature boasts 600 companies are exhibiting and it will be the largest engineering show in the UK in 2011. But I chose not to go. I am not convinced that UK shows give value for money for a company such as LCM Systems, especially when not spending money on exhibitions helps us keep our prices down and leaves us more marketing budget to invest in our website.
However, I would hate to be missing out on the opportunity to meet my customers face to face – if that’s what you want. So, do you feel exhbitions have a place and would you have expected to see LCM Systems at the show?