Bucking the trend as recent figures announce a slowdown in output from the manufacturing sector, we are delighted to announce that 2011 saw an increase in our manufacturing output. We finished its 2011 financial year 15% up on 2010 figures. There is no doubt that the key to success is being able to convert orders that need a quick turnaround, while managing customer expectations.
With budgets tight, many companies are waiting until the last minute to order their load cells, so they can hold on to their cash for longer. This means we are often presented with very short deadlines. Handling the manufacturing here in the UK enables us to keep a close track on all throughput, at the same time being able to monitor and ensure the best possible quality of build and performance. Managing customer expectation is also important as although our load cells can be a small part of a larger system, they are often â€˜mission criticalâ€™. This means that misleading customers on delivery dates can cause them serious problems.
Although enquiry levels have been even more unpredictable than in the past, there has been a general increase, especially for custom, specialist products.Â We have also taken an aggressive marketing approach to ensure that the message gets out to anyone looking for load cells and complementary instrumentation.
A combination of PR and an internet strategy that makes it easy for all customers in the UK and overseas to get clear and precise information from the website, with a straightforward response mechanism, has seen the level of enquiries grow.
â€œWe also have a dedicated and knowledgeable design team that can answer customers queries and help them chose the best load cell for their particular application. We are trying to make it as easy as possible for customers to deal with us.â€
Following a factory extension in 2011, 2012 will see our most popular load cells will be offered from stock, so customers enjoy lower prices and faster delivery.