Over the years we’ve tried the whole gamut of marketing techniques in order to promote the products and services offered by LCM Systems. It doesn’t seem that long ago when we were amazed at how quickly and efficiently our brochure and datasheets could be produced on the computer and we didn’t have to have films produced to send to the printers! How life moves on.

Over the past few years we have been delighted with the way our website has been working to provide us with good quality leads that have resulted in significant business throughout the world.

The internet has made a significant difference to the way we interact with our customers and we are keen to embrace the latest marketing techniques to help our customers and potential customers find out about what we have to offer in a way that best suits them. But is this unusual in the engineering sector? What about the new technologies? How many of you are on Twitter or LinkedIn?

We have set up an account on Twitter and are gradually building up our lists of followers. Please join us by clicking on the link. We update with information about special offers on our load cells, but also will retweet any information that may be useful to any of our target markets. So, by simply setting up a Twitter account you can get relevant industry information directly to your inbox, without long cumbersome internet searches. We will also follow you back, so we can start dialogue and exchange information.

You can also find me on LinkedIn and information about LCM Systems itself. On LinkedIn there are many corporate contacts and specialist groups in the engineering sector that can help you with any particular problems and give you valuable insight into the industry.

So, what’s next? Well, we are looking into the possibility of mobile marketing/messaging and are really interested in what people think about having marketing messages sent to their mobile phones.

We originally started thinking about its possibilities when we were discussing the target audience for some of our products – particularly in the Oil & Gas industry:

•    many on short term contracts/projects

•    not office based

•    away for long periods of time

•    want immediate response

This means that the usual marketing techniques are out of the window. So, what if we could send them information direct to their mobiles?

Would you be interested in receiving business marketing information on your mobile phone? Please leave your comments here or even better, please fill out our survey on Survey Monkey.

We’ll release the results in a few months. Thanks for your time.

Tags: LCM Systems, mobile marketing